I’m Erik
A designer with 8+ years of experience, now operating under the creative name Soripixel.
I thrive at building from zero — taking something undefined and turning it into something people want to use every day.
I've shipped 0-to-1 products at Amazon, traveled the country collaborating with teams across every function, and learned that the best products feel less like tools and more like something people make their own.
Feel free to reach out — I’d be glad to connect.
Core Capabilities
Product & UX Design
User Research
Usability Testing
Design Systems
Accessibility
Wireframing
Visual Design
Responsive Design
Rapid Prototyping
Tools & Platforms
Figma
UserTesting, DScout
Optimal Workshop
Qualtrics
Adobe Creative Suite
Unity (VR/AR)
ChatGPT, Copilot, Claude
Visual Studio
HTML/CSS
Asana
Mailchimp
Microsoft 365
Visual Design
Branding
Layout & Composition
Email Design
Typography
Social Media Design
Custom Graphics
Our Design Approach
We approach design through clarity,systems thinking, and real-world constraints — turning complex problems into decisions teams can act on.
Understand the problem
We start by understanding how systems actually work — not just user needs, but business goals, dependencies, and constraints that shape real decisions.
Align and iterate
We use design to align teams early — turning ideas into tangible prototypes that drive faster, more confident decisions.
Create clarity
We break down complexity into clear structure — simplifying flows, reducing friction, and making systems easier to understand and use.
Deliver and scale
We focus on solutions that don’t just look good — but are practical, buildable, and scalable across real products and teams.
Let’s Work Together
We typically respond within 24–48 hours.