YUO SAKE is an alcoholic beverage that blends the spirit and historic values of Kyoto, Japan with the sexiness and multicultural flavors of Miami, Florida. The identity of the brand features a big ring resembling a moon (which represents nightlife, for which Miami is known) plus two horizontal lines resembling chop sticks of Japan (since this sake is sweet and can be paired with a variety of foods) and the Japanese symbol for the word "sake" is enclosed inside the ring. The font choice is a san seriff, tall font that makes the brand seem contemporary and universal. The main color of the brand is Hot pink, which is a color widely used to represent Miami, which creates a vibrant aesthetic that "pops" the viewer and commands attention.
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