Jeveux Music is a music streaming application inspired by fellow music streaming apps such as Spotify, Pandora, Apple Music and more. All of them offer a great user experience and have beautiful interfaces so it was tough to compete in their market.
The idea is to incorporate horizontal scrolling elements in the "now playing" screen in the songs, but with each album (and subsequently, each song) having a unique color sampled from the album artwork.
This scrolling effect is what the horizontal rectangles and circles represent: motion, change. The main colors chosen were a golden yellow, black, white and gray - all being neutral colors that won't distract the user from the other colors being used in each song.
- TYPOGRAPHY -
The main font used for this app was Roboto. This versatile web font works great because of the roundness of some of the characters, creating a friendly feeling for the user when reading the text, it works well as a display and content so there was no need for a second font to be introduced.
- COLORS -
It was imperative to choose a color scheme that would be unique, versatile, neutral and would be able to compete with current apps in the music streaming market. Golden yellow was used as the main color because of its boldness and attending-grabbing ability, accompanied by black, dark gray and light gray as well. Golden yellow is featured in important UI elements such as call to action buttons, artist page, the logo, the song progress bar, etc. It demands attention while bolstering the other thousand of colors being used on the 'Now Playing' screen or album artworks.
- AD CAMPAIGN -
Bright, bold colors will be used for the promotional advertisements of Jeveux Music. Circular shapes will be used as well as rectangles to allude to the motifs used in the logo as the now playing screen, plus, circles are friendly and are powerful as focal points to guide the user through the design.
Other visual elements that will be heavily used will be cassettes, vinyl records, compact discs and stereos, paying homage to evolution of music in all media and at the same time celebrating the past while embracing the current most consumed media of music being digital streaming.
- THE APP IN ACTION -
Below you will find videos of the prototype phase of the application, demonstrating the side scrolling effects that will take place on the 'Now Playing' screens as well the color changing aspects of each album.