Part One:
The Brand

It was imperative to choose a color scheme that would be unique, versatile, neutral and would be able to compete with current apps in the music streaming market. Yellow was used as the main color because of its boldness and attention-grabbing ability, accompanied by black, dark/light grays as well. Yellow is featured in important UI elements such as call to action buttons, artist page, the logo, the song progress bar, etc. It demands attention while bolstering the other thousand of colors being used on the 'Now Playing' screen or album artworks.

Click Here To View Full Brand Style Guide

Part Two:
Promos + Ads

For the promotional advertisements of Jeveux Music, Bright and bold colors will be used. Circular shapes will be used as well as rectangles to allude to the motifs used in the logo as the now playing screen, plus, circles are friendly and are powerful as focal points to guide the user through the design. Other visual elements that will be heavily used will be cassettes, vinyl records, compact discs and stereos, paying homage to evolution of music in all media and at the same time celebrating the past while embracing the current most consumed media of music being digital streaming.

It was imperative to choose a color scheme that would be unique, versatile, neutral and would be able to compete with current apps in the music streaming market. Yellow was used as the main color because of its boldness and attention-grabbing ability, accompanied by black, dark/light grays as well. Yellow is featured in important UI elements such as call to action buttons, artist page, the logo, the song progress bar, etc. It demands attention while bolstering the other thousand of colors being used on the 'Now Playing' screen or album artworks.

It was imperative to choose a color scheme that would be unique, versatile, neutral and would be able to compete with current apps in the music streaming market. Yellow was used as the main color because of its boldness and attention-grabbing ability, accompanied by black, dark/light grays as well. Yellow is featured in important UI elements such as call to action buttons, artist page, the logo, the song progress bar, etc. It demands attention while bolstering the other thousand of colors being used on the 'Now Playing' screen or album artworks.

You can interact with the prototype below this text; keep in mind this is an ongoing project, and will be updated after user/usability testing. Thank you.